Brief
Conceptualise, manage and execute a strategic communication intervention to inspire, motivate and create “line of sight” for employees of a leading Canadian company.
Solution
To support the company’s vision for the future, a creative platform based on the idea of “Perspectives” was developed to support the key themes of “interconnectedness”, “variety & diversity” as well as “innovation”.
A vibrant and interactive communications language, in-line with the overarching corporate brand, supported the highly successful implementation of the event in Montreal.
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