Brief
Mauritius has been a popular holiday destination for South Africans for many years. To curtail the negative impact of the global economic meltdown in 2008/09, we were invited by HWB Communications to submit a proposal to revitalise the destination's image to boost tourism from South Africa.
Solution
"Only in Mauritius" captures the spirit of the destination by highlighting the diverse experiences the island offers - all under one banner. The creative execution is vibrant, personal and provokes a sense of the exotic, whilst high-impact imagery combined with direct "calls to action" communicates the emotional reward of individual experiences.
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