Brief
Develop a professional corporate identity for a niche logistics company, focusing on export strategy and implementation for leading retailers in Africa.
Solution
The concept of “support” and “connectivity” is illustrated through the use of “links” that dynamically interact with one another as they do in a chain. These pieces are closed and don’t meet up to suggest flexibility and adaptability. The overall design language creates and impression of security and reliability through a steadfast approach, whilst a feeling of fast-moving efficiency is evoked through the use of the futuristic typeface Infinity.
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